Photographic camera Verification — Thinking about Attention?

Camera data verification is now more and more a necessity when purchasing printing equipment, direct mail equipment, and packaging equipment. In the event that you thought you wouldn’t need it, think again. If your web visitors aren’t asking for it, they’ll soon. If your competition doesn’t offer it, they’ll soon. Why? Because some government regulations already require it… especially in the financial, insurance, and health industries. And if you will want piece of those industries, you’d better be able to provide it.

But what exactly is camera verification? In the case of data verification (which is what we’re referring to here), it is when a computer reads and confirms printed information. A digital camera looks at a name, number, address, etc., and verifies certain things. It might be the order and sequence in which the record turns up, according to the database the computer is matching the information with. It may also verify that all record (page) of a record is present, thus completing an entire job. And, of course, it would verify that barcodes, IMB, or 2D codes can be found, correct, and readable.

Some of those things cut costs, some are absolute requirements. Here really are a few samples of how camera and data verification is used with packaging, printing, and mailing equipment:

Matching: Banking and financial statements, health care records, insurance statements… most of these are full of personal information. If you have a drawback somewhere in the printing, collating, and inserting of the records, camera verification can catch it. The computer will look at personalized informative data on each page (front and back) and make certain the right people are getting the right records. This may be barcodes, names, addresses, and/or record numbers. Without camera matching, an individual could easily end up getting someone else’s statements-a severe violation of personal and corporate privacy.

Output Verification: With all the different direct mail equipment involved in piecing together a mail piece, it’s quite simple for one or more link in the chain to weaken. This could mean missing pages, garbled print, or pages being out of order. Electronic output verification provides you with, your customer, and government regulators proof that all package is complete, addressed properly, and in order. In addition, it proves that the IMB and other barcodes were printed based on spec.

Read-Print or Read-Write: Besides matching and output verification, there’s another easy way to make sure data printed in two different places match each other. In matching, both pieces are printed and then matched together. With a read-print setup, each printed record is dependant on a record or record that’s already been printed. For instance:

Bindery Applications (stitchers, polywrappers, booklet makers, folders, collators): In binding and packaging industries, data verification can make sure that signatures end up in the right places, that document sets get the proper covers (with the right signatures and personal information), and detect missing or duplicate pieces in just a set.

Without camera verification, numerous things could fail in the examples above. Even although you can say for sure each printed piece has the right information, checking and correcting mechanical malfunctions could be time consuming and costly without camera verification. What’s more, in the customer’s mind, the proof of accuracy and quality is what’s important. Camera verification is the best way to supply that proof.

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