In the digital world, social media is becoming a very important element of a fruitful marketing strategy. Social networking platforms like Facebook, Instagram, Twitter, etc. offer plenty of opportunities for brands to showcase their products. These platforms are free to make use of and you are able to directly connect to a more substantial audience at once. You don’t have to invest a fortune in building a marketing strategy that features social media videos. No matter whether you’ve a small or perhaps a large business, it’s time that you take social media marketing seriously.
Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled within the last few three years. Moreover, Facebook live videos receive 10 times more comments that a regular video. instagram verified badge All these statistics reveal that video content is in demand on social media networks. The reason being millennials connect more to videos on social media. Web Marketing Video Council has found that significantly more than 60 percent of brands are employing social media videos actively for promotions. Thus, it’s highly likely your competitors are also leveraging the power of social media video to expand their customer base.
Instagram is just a very powerful social media platform that enables you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at an interest rate of 5 percent per quarter, the highest among social media platforms. So, Instagram should be your first choice in showcasing your brand’s product and services. In this article, we will get you through some ways to make use of Instagram videos for engaging more audience.