After you have started recording your podcasts and learned how to edit and publish them, after this you need to advertise them. You may already have a small subscriber list or a group of friends that will listen to your episodes, and that’s good. But in order to grow your audience and actually allow it to be worthwhile, it needs some promoting. Here are a few different ways to advertise your podcast.
Publish it on iTunes (Apple Podcasts)
There are a lot of men and women who listen to Apple Podcasts (formerly iTunes), including other podcasters, so this should really be among the first things you do Listnr review. Even if you aren’t an iPhone user, millions of people are. Just having your podcast Apple Podcasts available on the market will help allow you to get noticed.
Many people don’t know very well what podcast they are looking for and will just search well for a topic or browse probably the most recently published episodes on their topic of choice. If they find yours podcast, they may listen to it and then donate to through Apple Podcasts to allow them to send your episodes for them automatically. If people see it in this way, they may also let others find out about it. This is why it is essential to have it in multiple marketplaces.
Using Social Media
It goes without saying that the majority of those who listen to podcasts are also using social media. If you discover ways to share your episodes on social media marketing, this will help you to cultivate your listener base as well.
Start speaing frankly about your podcast on different social media marketing sites, such as Twitter, Facebook, Instagram, even YouTube. Share the link on Reddit and use your Snapchat account to go over what your latest episode is talking about. When promoting it on social media marketing, use tags linked to the theme of the podcast, your name, title of the podcast, and the many topics you’re covering. This may help more folks to locate you and your podcast!
Have Your Own Website and Blog
You need to have a place where you are able to upload the podcast immediately and have others listen to it right away. If you have a time-sensitive topic you wish to cover, it could not get all the interest you would like on Apple Podcasts.
When you start off on Apple Podcasts, it can take as much as 2 weeks for your podcast to be approved. They generally have of a 7 day turn around, but it may take longer.
For time-sensitive topics, have a web site where you are able to upload it, then share the links on social media. This really is also a good place to truly have a blog where you add text in for your podcast topics, which may then get targeted and allow you to get more listeners through social media marketing searches.
I also use links that take individuals to my website from my podcast. And links that take individuals from my podcast to my website. In SEO circles, that is called a back-link and it can help the search engines to locate you better.
Incorporate a Link in Your Google Profile
Most of Google’s different social media marketing areas, formats, and properties are linked together and the seek out those back-links throughout the Internet. So you’ll need to link all of your profiles to each other. This allows you be viewed each time someone looks you up using almost any Google methods, whether they’re on YouTube or Google. You intend to have that link in as much places as online as you may get it in order to start branding yourself and get the interest of more listeners.
As you gain more listeners through those links, it moves you farther up the algorithm into more and more searches. This enables more folks to locate you and because they do, it moves you even farther up the in the search results. It’s one of the best and fastest approaches to grow you listenership!
Post it to Pinterest
One of the more surprising approaches to promote a podcast is by using Pinterest. This really is primarily employed for images, though they could link right to the web site the images came from. Make use of this to your advantage by posting an easy image, with the title of the podcast or topic, and some brief show notes. If someone is browsing Pinterest, they may run into your image, and then head to the link to listen to the podcast.
Include information on your Amazon Author Account
For those which can be authors and selling your book(s) on Amazon, you can produce an author profile. As part of that profile, mention your podcast and then include a link on your profile that directs people right to your podcast! I understand lots of people I have interviewed over the years that fail to do this. When I explain how simple it’s, they’re amazed!
You will undoubtedly be surprised how well this works. For extra exposure for your book(s), don’t forget to talk about them on your podcast! That helps to create those back-links again!
They’re just a few simple tips to improve your listeners by promoting your podcast using resources most people already are familiar with. You don’t need to buy heavy, expensive advertising. In actuality, all of the advertising is performing is sending you to definitely your website or podcast site to “check you out.”
Do the same thing on platforms you’re already using. In place of “cat pictures” or funny memes, use these platforms to advertise your podcast! Drive some traffic from those that follow you already. Along the way, you will generate additional listeners, subscribers and, perhaps, some additional revenue (which we shall discuss in a future article).